Readers Respond: What Is Your Top Goal For 2024?

Jan 15, 2024

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WFB asked followers on Facebook and Instagram to share their top goal for the new year. Here’s what they said:

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Embracing Change in Wood Flooring: Navigating New Frontiers

May 7, 2024

Recognizing Retail Excellence: Enter the 2024 WFB Outstanding Retailer Awards

Recognizing Retail Excellence: Enter the 2024 WFB Outstanding Retailer Awards

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What’s Your Top Advice for When Things Get Slow?

Breaking Curse Part5

Breaking the 'Tradesman’s Curse' for Growth, Part 5: Employee Scorecards

The Next Generation: How To Train a Wood Floor Pro

Breaking the 'Tradesman’s Curse' for Growth, Part 6: Performance Pay

Performance pay is an effective technique to both motivate employees and encourage efficiency. Here's a roadmap for why and how to get started in your wood flooring business.

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Embracing Change in Wood Flooring: Navigating New Frontiers

Horizon Forest Products

As a wood flooring business owner, dealing with these changes isn't just a good idea—it's a must for staying in the game and growing to the next level.

Embracing Change in Wood Flooring: Navigating New Frontiers

What’s Your Top Advice for When Things Get Slow?

Wood flooring pros offer their tips regarding what to do when business is getting slow.

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Breaking the 'Tradesman’s Curse' for Growth, Part 5: Employee Scorecards

Every team member in your wood flooring business needs to know how much value they bring to the team, and one key way to do that is with employee scorecards.

Breaking Curse Part5

The Next Generation: How To Train a Wood Floor Pro

WFB spoke with industry experts to create a brief guide for training a new wood flooring professional.

Breaking the “Tradesman’s Curse” for Growth, Part 4: Key Performance Indicators

The concept of key performance indicators (KPI’s) sounds great, but what does that mean? We use our project analysis numbers to develop specific goalposts for our wood flooring businesses.

Breaking Curse Part4

Readers Respond: Share Your Random Wood Flooring Advice

WFB gave followers on Facebook and Instagram a platform to share any random wood flooring advice they had—and they had plenty.

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How We Tailor Our Retail Flooring Business to Designers

Here in the Los Angeles area, where our business is located, many of our residential customers use interior designers for their home remodels or builds. Here are some of the specific ways we’ve catered our retail flooring business to designers.

We host frequent educational sessions tailored to designers and their staff in our showroom.

5 Steps to Improving Wood Flooring Life in 2024

As we bring in the new year, we're offering five steps to improve wood flooring life in 2024. Monumental changes can be great but are intimidating (and unlikely to be maintained). Start with a single step you’ll actually take on a consistent basis.

Breaking the “Tradesman’s Curse” for Growth, Part 3: Setting Quality Standards

The No. 1 way to incentivize quality in your wood flooring business is by creating a culture that reinforces the value for quality. The first step is building a team that has integrity and pride in their work.

Earning industry awards is a good indicator that you have created a culture of quality in your company.

Breaking the “Tradesman’s Curse” for Growth, Part 2: Project Analysis

When we opened a retail location, our revenues doubled but profits were down. The answer was to start tracking our project numbers. Here is how we break down the numbers for each project.

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Customer Service: Say What You Do, Do What You Say

Many customer complaints, unfinished sales and uncaptured growth opportunities in wood flooring can be attributed to a lack of communication. Good customer service starts with integrity. Hear more from Footprints Floors founder Bryan Park.

Clear communication with customers is critical to creating a culture of good customer service.

Breaking the “Tradesman’s Curse” for Growth, Part 1: Creating Your Standard Operating Procedures

The first step to transforming your business and creating a solid business structure is to identify and improve your standard operating procedures—here are some tips from wood floor pro Matt Garcia.

Breaking Curse Part1

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